What is relational outbound?
Relational outbound is a B2B growth strategy that builds relationships with prospective buyers before asking them to buy.
Your buyers meet in a community we run for you, so the first contact is a conversation, not a pitch.
Trusted by 100+ business owners and 1000+ community participants
Cold outbound asks for a meeting. Relational outbound earns it
| Cold outbound | Relational outbound |
|---|---|
| Find the buyer | Find the buyer |
| Send the message | Create value |
| Ask for the meeting | Connect |
| Follow up | Build trust |
| Pitch | Earn the opportunity |
Turn your target buyers into relationships
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Step 1
Find the right buyers
Identify the people and companies you want to build relationships with.
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Step 2
Give them a reason to engage
Lead with something valuable to them, not a sales pitch.
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Step 3
Connect them with the right people
Create peer conversations, communities, introductions and experiences worth showing up for.
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Step 4
Build the relationship
Stay useful and relevant without forcing a sales conversation.
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Step 5
Earn the opportunity
When a business need emerges, you're no longer another cold message. You're someone they already know.
We did relational outbound before it had a name
Paul Jones, Bridgio's founder, developed it over years of building private B2B communities. We've built 50+ of them, each for one buyer role.
Read Paul's storyQuestions about relational outbound
Does relational outbound replace cold outbound?
No. You still find the right buyers, but you start with an invitation to a conversation with their peers instead of a pitch.
Is relational outbound the same as community-led growth?
Not quite. Community-led growth usually means a community around your product, for people who already use it. Relational outbound builds a community for the buyers you want to reach next.
How long before relational outbound brings sales calls?
The first session runs five to seven weeks after you sign. One-to-one calls follow within 30 days of it.
What does my company do, and what does Bridgio do?
You open each session and take the calls that follow. We do everything else: we find and invite the participants, run the conversation, write the follow-ups and book the calls.
Find out if your buyers qualify
A free 20-minute call.
You'll talk with Paul Jones, Bridgio's founder.