The playbook guide
The Relational Outbound Playbook
How to make outbound relational, with a room your buyers actually want to be in.
Cold outbound is interruption. A room of peers is trust. We build the second one.
50+
Communities built
Each for one company and one buyer role.
305+
Qualified meetings
Y Meadows, in year one, as the client reported.
4
Communities from one
Centercode, as the client reported.
The shift
Buyers tune out cold email. They show up for their peers
Your buyers get cold pitches every day, and most go unread. What they make time for is people in the same job, trading honest answers to the same problems.
The playbook
What we actually do
A three-phase playbook, run across 50+ communities.
Phase 01
Recruit
We find the exact people you sell to on LinkedIn and in your lists, write the invitations and handle every reply, RSVP and reminder. Your inbox stays empty.
Phase 02
Convene
Your founder opens each live online session and we run the discussion. Participants talk in small groups matched by role, and nobody pitches.
Phase 03
Convert
"Stay connected" opt-ins, contact sharing and one-to-one calls booked on your calendar with the participants who match your buyer profile.
You open each session · we do the rest
The numbers
Four years with one client, in figures
What relational outbound looks like in numbers.
305+
Qualified meetings
20%
Meeting-to-discovery
60+
Sales opportunities
$300
Cost per lead
Y Meadows · 4+ year partner · figures reported by the client
For the past four years, Bridgio has been our primary lead-generation strategy. Compared to all the other channels we have tried, Bridgio's playbook implementation is by far the most reliable method of getting leads.
The comparison
Same goal, two different games
How it differs from cold outbound, step by step.
| Step | Cold outbound | Relational outbound |
|---|---|---|
| 1 | Find the buyer | Find the buyer |
| 2 | Send the message | Create value |
| 3 | Ask for the meeting | Connect |
| 4 | Follow up | Build trust |
| 5 | Pitch | Earn the opportunity |
Participant feedback
By far the best community event I have attended. The structure, the tech, every detail was considered.
I get so much out of connecting live with other community managers to spar on challenges. I always leave inspired.
The quality of attendees was more advanced than other meetings I've attended. Conversations got to real, valuable topics quickly.
The honest part
We're not for everyone
The same qualification we run on the call, before you spend 20 minutes on it.
A community works when
- You sell B2B, and each buyer is worth a lot
- Your buyers share one job title
- Your founder or CEO can open each session
Better results start with honest scope
Find out if your buyers qualify
A free 20-minute call. You'll talk with Paul Jones, Bridgio's founder.
bridgio.io/free-consultation · paul@bridgio.io
Paul Jones · Founder, Bridgio · United States · Bridgio, LLC